So clearly, there’s a demand for these types of vehicles.
They were focused on the future potential, while Honda was concerned with the historically low sales of the vehicle. It’s almost like they saw the tidal wave of demand for such a car coming. In fact, Kia ironically (or brilliantly?) released their Soul just two years before Honda stopped making the Element. So why is now a prime time to bring it back? You may have noticed that other boxy SUVs and crossovers have become popular, like the Kia Soul and Scion xB. And, it wasn’t even popular enough with them, as it greatly undersold compared to Honda’s other SUVs during its years on the market. It was more popular among pet owners and parents who had to do big hauls at the grocery store. Ultimately, the Element didn’t catch fire with young adrenaline junkies as Honda had hoped. So, Honda certainly had the youthful thrill seeker in mind when they designed the Element. In fact, its look was inspired by a lifeguard station, and that curved rooftop is supposed to look like a surfboard. Honda originally released the Element to attract young adventurer types. A Quick Look at the Legacy of the Element So, will it be returning? And why do people absolutely swoon over this cube-like SUV? Here’s what we can tell you. So, Honda discontinued it, only to realize years later that there were actually many silent fans of this boxy crossover.
People were too concerned with more traditional SUVs and didn’t quite yet appreciate the beauty of the Element. This crossover SUV was only on the market from 2003 to 2011, and unfortunately, it saw underwhelming sales during that time. We’re talking about the Honda Element, and it’s a vehicle people inquire about at just about every used Honda dealer.
You might even see commercial fleets of them parked in warehouse parking lots or zipping around resorts, transporting guests from the clubhouse to the beach. Every now and then, you’ll still see one roaming the streets, flaunting its fun spirit in your face and reminding you that you didn’t purchase it in time.
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